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(San Diego, California, USA – 15 August) FESTIVE ROAD, the global consultancy on a mission to #CreateBetter travel and meetings management, launched its Strategic Travel Management Programme (STMP) blueprint today at the Global Business Travel Association (GBTA) 2022 Convention.

FESTIVE ROAD will use the STMP as a blueprint to guide clients to think more strategically about their programme. “How we work has changed; therefore, travel management has to change,” shared Caroline Strachan, managing partner of FESTIVE ROAD. “Once an organisation understands the purpose of their travel investment, all other programme priorities and decisions flow from there. The STMP enables the client to logically work through the new era for travel management from that starting point.”

In its work with travel buyers around the world, FESTIVE ROAD finds that most travel teams are desperate to focus on programme strategy yet continuously get pulled into the daily operational challenges of travel management. Indeed, there are many factors impacting travel programmes as the industry emerges from the pandemic – from ongoing remote or hybrid work environments, to emerging technology providers offering microservices, to a renewed focus on Environmental, Social and Governance (ESG) and more.

The STMP blueprint helps travel buyers balance it all. Once purpose has been established, clients determine how they want to weight the anchoring factors of Cost, Customer and Care, and design the rest of their travel programme to bring that philosophy to life throughout the traveller journey and underlying service and capabilities.

Travel buyers can get started with the STMP in a half-day workshop facilitated by FESTIVE ROAD, or take a deeper dive via a month-long, end-to-end strategy exercise that combines internal company dynamics with FESTIVE ROAD’s external market expertise.

We’re obsessed with our mission to create better travel and meetings management,” added Paul Tilstone, managing partner of FESTIVE ROAD. “If every travel programme was constructed with how it serves business objectives at the core, we’d go a long way toward demonstrating travel’s real value to our organisations and making a difference in the industry – for buyers and suppliers. That’s an exciting proposition, and it’s what drives us every day.”

Attendees at GBTA Convention can visit booth #1716 to learn more about FESTIVE ROAD’s Strategic Travel Management Programme blueprint. Others who are interested in learning more about the STMP can contact Katie Virtue, Client Solutions Lead, at


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