The MACROSCOPE 2.0 outlines nine trends from the FESTIVE ROAD hive mind and deep listening exercises with travel buyers and suppliers in Europe, America and Asia.
This podcast series brings the report to life with commentary and interaction from Roaders on the different trends and how they see them impacting travel buyers and suppliers.
For Trend #4, Roaders Katie Virtue and Alison O’Sullivan bring the trend—“The Whole Trip Experience (at last)” – to life. They debate and discuss the impact the trend will have on buyers and travellers and how to think differently about the approach to the business travel and meetings ecosystem.
If you want to learn more about FESTIVE ROAD you can say hello, or download a copy of The MACROSCOPE 2.0.
