EA is a global leader in digital interactive entertainment, developing and delivering games, content and online services for Internet-connected consoles, mobile devices, and personal computers. Headquartered in California with 10,000 employees worldwide, EA have 5,000 travellers across 23 markets in North America, the UK, Europe, and Asia.
They kicked off their TMC sourcing project at the beginning of 2020, just as COVID-19 started to grip the world. They were looking for a global provider who could align to their company strategy and would listen and adapt to their programme needs. Undeterred by the unfolding situation, they embarked upon the process to assess supplier capability in the marketplace using three pre-determined criteria: Culture, Capabilities and Commercials. The full exercise and assessment models needed to be adapted to cater for a full, virtual assessment to the same standard as if in a pre-COVID environment.