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The MACROSCOPE 2.0 outlines nine trends from the FESTIVE ROAD hive mind and deep listening exercises with travel buyers in Europe, America and Asia.

This podcast series brings the report to life with commentary and interaction from Roaders on the different trends and how they see them impacting travel buyers.

For Trend #9, Roaders Mike Orchard and Carol Peter bring the trend “Take the lead or be directed” to life. They incorporate debate and discussion about the impact the trend will have on buyers and travellers.

If you want to learn more about FESTIVE ROAD you can say hello, or download a copy of The MACROSCOPE 2.0.