About Trainline: Trainline are Europe’s leading train and coach app. Their aim is to bring together all rail, coach and other travel services into one simple experience so people can get the best prices and smart, real-time travel info on the go. Alongside the more well-known leisure travel offering, is their corporate solution, Trainline Partner Solutions (TPS). TPS provides industry-leading, innovative rail technology solutions for businesses, travel sellers and rail carriers to empower travellers to choose rail worldwide. It gives companies of all sizes full visibility; cost controls and management of their travel spend and their employees an easy way to book rail.
Building on the ongoing success of TPS, Trainline wanted to ensure the brand grew in profile and that they were fully embedded in the business travel community – both amongst TMCs and travel partners. They started by engaging FESTIVE ROAD to initiate a listening exercise, in order to understand what the perception of TPS was in the marketplace. They then worked together to devise a plan of long-term activity to grow and maintain engagement.