Long Lake’s acquisition of American Express Global Business Travel is the biggest ownership moment in corporate travel for a generation. But the real question isn’t what happens to GBT, it’s whether your programme is set up for what comes next.
In this paper, Festive Road cuts through the noise and gives travel buyers a clear framework for thinking through their next move. Stay, go, or rethink your TMC relationship entirely? Each can be the right call. What matters is that you choose deliberately, not by default.
Inside the paper:
- What the GBT/Long Lake deal actually signals for the wider market
- The three reactions buyers are having, and which one Festive Road argues for
- The Stay, Go, Rethink framework and how to apply it to your programme
- The 3Cs stress-test: Culture, Capability and Commercials
- Practical steps to get your house in order before the market moves again
