The best milestones aren’t just about how far you’ve travelled. They’re about who you’ve travelled with and the impact you’ve made along the way.
At GBTA Europe | VDR in Vienna, Festive Road marked ten years on the road by recognising the travel and expense leaders whose ambition, ideas and willingness to challenge convention have shaped its first decade to create better for its clients, people and the industry.
Festive Road has supported more than 600 projects across programmes representing over $10bn in travel and expense spend. Many of these relationships continue to live on in their ‘Avocados’, the affectionate name for Festive Road clients and advocates, yes, there’s a story behind it. 🥑
A few of those Avocados were asked a simple question:
“What has 10 years of Festive Road meant to you?”
Watch CEO Caroline Strachan open the main stage sponsored session, and hear from ‘Avocados’ at Scania, Amazon, Latham & Watkins, Johnson & Johnson and Shell.
A Gift for the Road Ahead: AI Illuminator
Festive Road made use of their sponsored main stage session to give something back to the T&E buyer community, AI Illuminator, a free, independent AI readiness check that helps T&E leaders answer one question:
Are you ready?
Know where you are, before deciding where to go.
Festive Road’s Pulse 2.0 research found that 70% of buyers are prioritising AI and automation, yet only one in five say their programme is ready. In around 9 minutes, AI Illuminator gives buyers a personalised readiness profile, a view of their strengths and gaps, and practical next steps.
Read more about the launch in The Business Travel Magazine ↗.
Here’s to the next 10, Together
“Looking boldly ahead to the next ten years, one thing remains unchanged: ambitious travel and expense leaders continue to shape the future of our industry. They assess where they are today, design their future intentionally and recognise they don’t have to do it alone.”
Caroline Strachan, CEO, Festive Road
To our Avocados, Roaders and the wider travel and expense buyer community, thank you for being part of journey of 10 Years on the road.
Here’s to the next ten years, creating better, together.
