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New Associates Reflect Importance of Actionable Insights

We are delighted to announce the addition of three new Associates to support a growing global client demand for independent insights, engagement strategies, event speakers and now also programme assessments.

Please welcome as Festive Roaders;

Ms Lora Ellis is a business travel consulting professional with sixteen years’ experience in this sector in air and hotel sales & sourcing. Her previous roles were for United Airlines, Rosenbluth and more recently in consulting with Amex Global Business Travel.

Ms Ellis will take a lead role for the North America region and is based in Miami, Florida.

Ms Sara Rooney joins after a highly successful internship at the PricewaterhouseCoopers (PwC) travel management team. She is a management training graduate of US retail leader Nordstrom.

Ms Rooney’s role is to provide actionable insights on a retained basis for a major global pharmaceutical company.

Mr Asif Bashir is a corporate travel optimisation and data analytics expert who previously worked with Festive Road managing partner Caroline Strachan whilst at Amex Global Business Travel’s consulting division.

Mr Bashir’s role is to lead programme assessments for customers.

Our two managing partners said the following about the talent acquisition.

“This is a logical step for Festive Road to support the longer-term vision of our client base. We are fortunate to be at the heart of the travel management eco-system and this unique perspective tells us that both buyers and suppliers derive considerable value from the provision of programme assessments from an independent partner.”
Caroline Strachan, managing partner

“We need to attract fresh, young talent into our sector. Our new hashtag #BeTheRoad represents our desire to help clients create a new path for travel management, not to simply follow a road created by others. The combination of Lora’s incredible expertise and guidance with these two young additions to the Festive Road team will help to create that path which will see the combination of actionable insights and effective engagement drive more relevant business travel programmes for the twenty-first century.”
Paul Tilstone, managing partner


Festive Road helps companies grow through better engagement. Headed by Business Travel Thought Leaders Paul Tilstone & Caroline Strachan, together with their network of international associates, they provide engagement, strategy, insights and event services. The Festive Road team has been recognised multiple times in prominent industry leader lists and industry awards as leading lights in the global business travel market since 2007.

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