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“FREYA” Part of Bigger Mission to
Elevate Travel Management

FESTIVE ROAD has launched a specialist practice in robotics and Artificial Intelligence at the GBTA Europe Conference in Frankfurt.

FREYA, the name of the robotics practice, has been launched hot off the back of the company’s recent announcement of a project to re-wire the TMC Process.

FREYA will work with travel buyers to identify, develop and implement automation opportunities to

  • improve the traveller experience
  • better manage cost
  • support duty of care

The consultancy’s Managing Partner, Paul Tilstone said, “Robotics and Artificial Intelligence is predicted to boom across industry in general, with growth rates of nearly 25% per annum* predicted until 2025.  The opportunity to leverage this technology to better run travel programmes is huge. Imagine a day where the tactical part of a Travel Manager role is automated.  A day where we take the robot out of the human and release the strategic Travel Manager within.

FREYA fits perfectly alongside our work to re-wire the TMC RFP, as both are designed to elevate the role of the Travel Manager to bring more value to their business and better service to the traveller.”

FESTIVE ROAD has released a video to the industry explaining FREYA’s roll in a Travel Program.

About Festive Road

Festive Road helps companies grow through better engagement. Headed by Business Travel Thought Leaders Paul Tilstone & Caroline Strachan, together with their network of international associates, they provide engagement, strategy, insights and event services. The Festive Road team has been recognised multiple times in prominent industry leader lists and industry awards as leading lights in the global business travel market since 2007.

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