Caroline Strachan is the CEO and Co-Founder of Festive Road, an independent consultancy providing consulting and outsourcing services globally to travel and expense buyers.

Her career spans leadership roles at American Express, AstraZeneca, Yahoo, and Cisco, giving her an unparalleled perspective across the entire travel supply chain. At AstraZeneca, she led the global travel programme to win Best Travel Team at the UK Business Travel Awards, before co-founding Festive Road in 2016 to help organisations and the people within them Create Better travel and meetings strategies.

Caroline’s leadership and impact have been recognised through multiple honours, including Business Travel News Top 25 Most Influential People, the IBM iX everywoman Entrepreneur of the Year, and the Goldman Sachs | Bloomberg Small Business Leader “Would Most Want on My Board” Award. Under her guidance, Festive Road and Scania were named 2025 European Travel Team of the Year, reflecting the firm’s traveller-centric and tech-forward approach to transformation.

Caroline is a passionate advocate for equality in the workplace. She sits on the GBTA Foundation Board, co-founded LEVEL Women and Women At Work, and delivered a TEDx Talk titled “Why Gender Equality Is Not Just About Women.”

She leads with clarity, curiosity, and care, combining strategic insight with empathy to help ambitious leaders and their teams Create Better. Caroline resides in Kent with her husband and twin daughters, balancing her love of netball and home baking with an enduring drive to make business travel better for everyone.