As Festive Road continues to grow and work with clients on their Meetings & Events programs, we’re excited to add M&E expert Toby Frowen.
Toby has extensive experience on both the buyer and supplier side of the industry working for Amgen, Proske, Maritz, ZS Associates and Cvent. She has a passion for program transformation, leveraging technology, AI and data. You may have seen her as a panelist at BTN SMM Summits in San Francisco, New York and Chicago. Creating better is second nature to her.
Outside of work, Toby loves all things travel; she takes small groups to places that she has been. So far, Spain, France, Colombia and Provence. Her next adventure is Italy for pizza making and floating in the Adriatic!
Meet Toby Frowen
Consultant based in Sonoma, CA
Toby has extensive experience on both the buyer and supplier side of the industry working for Amgen, Proske, Maritz, ZS Associates and Cvent. She has a passion for program transformation, leveraging technology, AI and data. You may have seen her as a panelist at BTN SMM Summits in San Francisco, New York and Chicago. Creating better is second nature to her.
Outside of work, Toby loves all things travel; she takes small groups to places that she has been. So far, Spain, France, Colombia and Provence. Her next adventure is Italy for pizza making and floating in the Adriatic!
"Toby's energy, expertise and passion impressed me since the day I met her years ago. When the opportunity to have her join Festive Road came about, we both jumped at the opportunity. Her desire to create better is apparent in every role she’s held and we’re looking forward to how this comes to life at Festive Road."
