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As we continue to expand our hive mind, we’re excited to welcome new talent to our Outsourced team. Meet our latest additions and see how they’ll contribute to our success!

New York, USA

Sofia Wolfes

What’s your professional background in a nutshell?

I have over seven years of experience in the travel industry, specializing in airline partnerships and vendor strategy, with a strong foundation in data analytics. In my previous role, I focused on expanding the company’s airline network by identifying and securing new partnerships, while also strengthening relationships with existing partners. Additionally, I managed corporate contracts with airline vendors for over 60 clients, collaborating with their TMCs to implement and monitor agreements effectively.

What do you like to do outside of work?

Outside of work, I love spending time with friends, eating out, listening to live music, and I absolutely love traveling and exploring new cultures, organizing weekend getaways, hiking trips, scuba diving trips, ski trips… or anything that means staying active and outdoors!

What key areas / responsibilities will you cover in your new role and how will you be looking to Create Better?

As Air Category Manager at Festive Road, I’ll be managing strategic airline partnerships, using data to optimize the client’s global travel program. My focus is on building strong, lasting relationships with airline partners and creating innovative solutions that drive value for our clients, creating better experiences for everyone involved.

What’s your favourite way to unwind after a long day?

If the weather is nice out, I love going for a loooong walk, and if it’s cold out, a dinner with friends is always a good idea.

What’s a fun fact about you that might surprise people?

I spent my 30th birthday with some of my best friends and a family of wild gorillas (in their habitat, of course).

Meet Sofia Wolfes

Air Category Manager based in New York, USA

Sofia discovered Festive Road through the GBTA Ladders programme, started following us on LinkedIn, and we’re so glad she did! Joining us from Concertiv, Inc., with over seven years of experience in the travel industry, specializing in airline partnerships and vendor strategy, Sofia brings a strong background in data analytics. In her new role as Air Category Manager, she will leverage data to optimize clients’ global travel programs while building strong, lasting relationships with airline partners to create better experiences for all. Outside of work, Sofia loves staying active, whether it’s hiking, scuba diving, or exploring new cultures through travel.

“Sofia joins us from Concertiv, Inc., where she led Vendor Strategy & Airline Partnerships. She has a strong presence, is a collaborative team player, and is passionate about data. Described as ‘100% customer-obsessed’ and relationship-driven, she always goes the extra mile. We’re excited to have her on board!"

Louise Kilgannon

Head of Outsourcing
USA

LeeAnn Menendez

What’s your professional background in a nutshell?

With over 30 years of experience in banking, procurement, and project management, LeeAnn has built a career she’s truly proud of. As a PMP-certified professional, she’s spent the last two decades at EY, focusing on making processes smoother, leading meaningful change, and bringing people together through effective communication. In her most recent role as Engagement and Messaging Lead, LeeAnn had the chance to showcase EY’s new offices and highlight her amazing team on platforms like VivaEngage and LinkedIn, helping to strengthen connections both inside and outside the organization.

What key areas / responsibilities will you cover in your new role and how will you be looking to Create Better?

In her new role as Internal Communications and Change Management Manager, LeeAnn is excited to bring her storytelling expertise and change leadership experience to the forefront. Her focus will be on crafting impactful communications and driving initiatives that inspire collaboration, alignment, and transformation.

What do you like to do outside of work?

When she’s not leading projects, LeeAnn treasures time with her family, including her twins, Dani and AJ, who both graduated in 2024. Dani, a proud University of Tennessee alumni (Vol for life!), is now thriving as a junior architect, while AJ, a Roger Williams University graduate, brings his talents to the NBA.

What’s your favourite way to unwind after a long day?

LeeAnn’s favorite ways to unwind after a long day include diving into a great book, enjoying outdoor adventures, or spending quality time with her husband, Alex, and their beloved furry trio—Loki, Miley, and Bandit.

What’s a fun fact about you that might surprise people?

A fun fact? LeeAnn is a sun worshiper, always chasing the warmth and energy it brings. For her, creating better isn’t just a goal—it’s how she approaches every part of life.

Meet LeeAnn Menendez

Internal Comms & Change Management Manager based in New Jersey, USA

With over 30 years of experience in banking, procurement, and project management, LeeAnn has built a career she’s truly proud of. A PMP-certified professional, she spent the last two decades at EY, leading change and driving smoother processes through effective communication. In her new role as an Outsourced Internal Communications and Change Management Manager, LeeAnn is excited to apply her expertise in storytelling and change leadership to craft impactful communications and drive initiatives that inspire collaboration and transformation for a global client. Outside of work, LeeAnn cherishes time with her family, including her twins, Dani, a junior architect, and AJ, an NBA talent.

“LeeAnn has built a long and successful career with EY. She is succinct, confident and highly knowledgeable in her field. Her energy and extensive experience in leading internal change initiatives through effective communications will bring valuable perspective to both our global client team and Festive Road hive mind.”

Louise Kilgannon

Head of Outsourcing

FESTIVE ROAD is the only people-first and purpose-led independent company providing consulting and outsourcing services for buyers across global travel, meetings and payment.